Marion & Dodd's
REGIONAL ADDY WINNER 2015
Marion & Dodd's Natural Medicine Chest is a purveyor of all-natural lotions, ointments and balms, located in Seattle Washington.
Subtle iconography is used, at the client's request, hinting at the company's full name. The overall shield shape containing the M&D suggests the 'chest,' including the '+' symbol to represent medicine and outer wreath of leaves and flowers reference the all-natural ingredients.
1 — Marion & Dodd's branding includes six-color set, bold enough to appear mature while also being floral and bright. Marion & Dodd's primary font is Chaparral Pro, primarily in light italic while the word mark is an altered version of Frontage Outline.
2 — Monochromatic-logo color combinations