Smoothie King Rebrading
A speculative rebranding of the Smoothie King Brand.
1 — The new Smoothie King logo is hand-lettered to be bouncing and lively with a somewhat retro feel paying homage to the earlier era that Smoothie King (and the smoothie itself) became popular.
2 — The overall branding uses several incredibly bright and vibrant images of splashed watercolor paints intended to represent the liquid contents of each cup. The splatters are wild, energetic, organic and immediately noticed at first glance. This imagery is especially fitting for a Smoothie King, who hopes to indicate the flavor, nutrition and health benefits of their blended drinks.